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App Building Guide

Importance of Having a Mobile Commerce App for Your Business


 

The last decade has seen a tremendous increase in ecommerce in both the commerce and retail landscape. However, what business owners should even pay more attention to is the growth of mobile commerce. Mobile commerce has been growing at a faster rate than traditional commerce avenues. With more people using smartphones and tablets to access the internet, business owners should ensure they can reach these prospects. These means serving websites and online stores that are optimized for the best display and performance across mobile devices. Having a store that is not optimized for mobile is likely to drive customers away.

 

You are losing many potential sales if your online store is not optimized for mobile devices or you don't have a mobile commerce app. With many people using mobile devices like tablets and smartphones to access the internet, it is crucial to ensure that mobile is part of your marketing strategy. If you are not sure whether a magento mobile app will be right for your online store, read on.

 

Basics of Mobile Commerce

Generally, mobile commerce refers to buying or selling items on the internet but using mobile devices. Ecommerce also include mobile commerce. However, ecommerce also includes sales made over laptops or desktops while m-commerce only refers to transactions done over mobile devices.

 

The number of consumers using smartphones and tablets to access online information has increased over the last few years. It is estimated that more than 50 percent of American shoppers have a smartphone. These prospects are using their smartphones to search for information on the internet, connect with friends through social media, access office and email applications and also shop. To improve the shopping experience of prospects that want to buy from you, it is important to have an ecommerce app. If you provide a good mobile user experience, you will improve your sales. For further details regarding mobile commerce app, go to http://dictionary.cambridge.org/dictionary/business-english/e-commerce.

 

Use Mobile to Make More Sales

With more people using smartphones to shop, it is important to ensure that your online store is optimized to provide a good shopping experience to these prospects. Studies have shown that companies that have a magento android app have higher conversion rates than those whose sites are not optimized for mobile.

 

 

Whether you are running a traditional retail or an online business, you should optimize your store for mobile users. If you have a mobile-friendly retail space, you can benefit your retail business even more. For example, having a native app or responsive website will make it easy for customers to shop at your store.

 

irrespective of the type of business you are running, it is important to have a mobile commerce app. `The above are some reasons why it is important to have a mobile commerce app for any business you are running.